Off the Wall is a city-wide initiative led by WonderRoot and the Atlanta Super Bowl Host Committee taking place from June 2018 through February 2019. Through murals, media, and community conversations Off the Wall shares elements of Atlanta’s civil rights and social justice journey, elevating key stories and ideas present in our city’s pursuit of civil rights, human rights and a more equitable future for all Atlantans.
As the social media/content intern for this project, my first priority was to enhance visual consistency across a variety of deliverables ranging from short-form video content to Instagram/Facebook posts.
Playing off of the brand color palette, the graphic elements introduce depth in a way that aligns with the clean but approachable feel of the brand.
Another aspect of my responsibilities was to help come up with creative ways of including the community within the artist selection process, which was done through a short-form video highlighting the steps shared via social media and the project site.
Additionally, I filmed and edited interviews of attendees following several community conversations to compile a highlight reel to be used in further promotional projects including an app that will contain images and videos to provide context around what inspired the murals.