The Atlanta Civil Rights Museum recently opened and wants to distinguish itself from other attractions and specifically other museums in the area. The challenge was to create a compelling outdoor campaign that emphasizes the uniqueness of the center.
After researching some of the exhibits featured at the center, one of the main features that set the center apart appeared to be how experiential and interactive it is. In a press release a spokesperson mentioned they did not want to be seen as a storage facility for relics, but instead wanted to engage people more directly, and start dialogue around important issues.
The outdoor ads announce simply that history is in fact just a collection of our stories. It is not removed and separate from our lives as it can feel sometimes when we read old textbooks. The billboards and bus shelter ads challenge the viewer to recognize how inter-connected the history of civil and human rights are. The textured paper represents old encyclopedias and history books with the word HISTORY covered up partially to read as STORY.