Create a print ad that uses only visuals without any text (outside of the logo) to convey the message.
There are many competing music streaming services today so I wanted to highlight a key aspect of Spotify's service that would have emotional appeal while emphasizing a practical benefit. A lot of people like to share music with friends and family, and currently Spotify is the only streaming service that offers collaborative playlist building for paid AND free users.
This very major advantage means that multiple people can add and edit to share playlists from anywhere, even when they can't be close to each other. Through the symbolic visual of each person wearing one side of the headphone a simple, a heartwarming scene is created. Spotify helps bring people closer together, even when they can't be near one another, through the music they share.