brand identity + Game design
My friend Matt asked for help coming up with a logo for his new tabletop gaming company. I wanted to represent his warm, friendly and eclectic personality with an upside down toppling game piece that also completes the company name with an exclamation mark. The head of the game piece doubles as a globe with the addition of Australia for a bit of hometown pride since Matt lives in Brisbane.
logo t-shirt mockup
final logo
logo process sketches
RE:CAST
The first game I was tasked with designing is called Re:Cast, which was successfully funded on Kickstarter within 3 weeks. It is a tabletop party game that is card-based, with players taking turns picking famous movies as the other players “recast” the iconic roles from their hand of celebrities. In addition to the packaging and game card design, I also designed all digital and social assets to launch the game online and advertise.
For more info on the game, check out our Kickstarter page here at: https://www.kickstarter.com/projects/tactile/re-cast-a-party-game
social ads and Kickstarter descriptions of game cards
Re:Cast game packaging design process
game card process
Re:Cast logo process
game card category symbol design