Battle & Brew is a popular local spot for social gamers. Their existing identity feels dated and too literal, and doesn't properly appeal to the broader tabletop gaming audience that the venue wants to reach out to.
The venue hosts tabletop gaming and cosplay events in addition to being a go-to video game bar. The new mark aligns the brand more broadly with competitive gaming by mirroring the name Battle & Brew. The sword applies both to the epic feeling of competitive gaming whether digital or tabletop. The bold simple lines make it easily scalable and usable across a variety of promotional items.