To create a custom-designed invitation, envelope, and reply card set for an event of our choice utilizing multiple production techniques.
The piece is an invitation by the High Museum for a special gala honoring its donors for the arrival of a Salvador Dali retrospective. The invitation pulls inspiration from not only Dali's signature works but also his fame and public persona.
The hand-foiled gold ants carry the eye flow through the piece, which is die-cut to resemble the tunnels of an ant colony. The insects pay homage to Dali's work, which celebrated and elevated the macabre and grotesque to a level of surreal beauty, and explored disintegration over time.
The piece is experienced sequentially, with the viewer first seeing an illustration of Dali's iconic mustache, pulled out of a envelope filled with golden ants. Unfolding this, the next level reveals the date of the event and the ant tunnels. The final fold reveals the specific details for the event. The reply card is in a red envelope that is exposed in a fold to the right side of the invitation once it is completely opened.