Market Pantry is one of Target's largest private label brands across more than 1,900 products. Compared to some of the company's other private label brands Market Pantry doesn't seem to have as much of a presence or personality, with its black, red, and white word mark. The mark and the product packaging that accompanies it feels like a cheap value brand.
The new mark represents the journey food and produce take from growth in the field to their final destination on the pantry shelf. The sunburst is a point of origin for food, and the rooftop and stacked words represent the home. By combining the start and end of the journey food takes within the mark, Market Pantry defines itself as a reliable intermediary offering quality products.